How to make a profit from a blog
Blogs can be for profit or non-profit but most bloggers blog for the purpose of making money. There may be some contents published to simply provide an outlet for voicing out the bloggers’ opinions and share their thoughts. However, the general population of bloggers has the intention of profiting financially. Fortunately, there are several methods of profiting from a blog and applying these methods can help you gain money.
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Selling space for advertisers is one of the most common ways to profit from a blog. Since blogs that have a considerable amount of traffic can make income with ad sales, make sure that you have a target audience. The reason why bloggers choose to sell advertising is that it is a passive form of income once the traffic has progressed. Although it takes work to look for advertisers and maintain the ads on the blog, those who can achieve it can gain reasonable amount of money with the ads.
Compared to other forms of profiting from a blog, selling advertisement space can be one of the most consistent revenue streams. If you are able to maintain your ad slots filled, you should have a very good idea of just how much you can make every month.
On the negative side, selling ads requires you to have some kind of established traffic. Traffic is important because it draws interest from potential advertisers. You might find it hard to sell an ad space without traffic and it will most likely not produce much revenue. Additionally, the blog must have a target audience in order to achieve the maximum amount of cash for advertisement space. Remember that advertisers are more likely to pay if your target audience is a match to theirs.
Requirements for Selling Ad Space
Before selling advertising space to advertisers, online publishers must meet the following requirements:
To be appealing to advertisers, traffic publishers should have a sizable audience of visitors. The greater the number of page views, the more eyes advertisers have on their content. There are no overall traffic requirements for selling ad space on your website, but specific affiliate networks or ad platforms may have them.
Content of High Quality
Your website must contain unique, high-quality content that keeps visitors on the page and returning for more. For example, if you run a niche blog in your industry, you might share expert knowledge, thought leadership, exclusive interviews, and one-of-a-kind personal experiences.
Take, for example, Ashleigh, the creator of Sewrella.com, a knitting and crochet blog. She attracts readers and subscribers by providing unique designs and a free crochet pattern series.
Design and Usability
The website of a publisher must be user-friendly and intuitive, with a visible navigation bar and clear indicators of how to navigate between pages and access information.
A devoted following is more valuable than an increase in traffic. Why? Because a loyal audience engages with your content on a consistent basis, whereas a one-time increase in numbers is fleeting.
Show that you have a consistent audience of readers who trust your content and recommendations, and advertisers will be willing to pay for advertising space on your site.
How to Sell Ad Space on Your Website Online
Publishers can sell ad space on their websites in a variety of ways. After all, websites are dynamic digital properties that evolve to drive revenue and provide readers with personalized experiences.
#1. Ad Networks
#2. Native Advertising
#3. Selling Advertising Space Directly
Affiliate programs are also a major resource of profits for several bloggers. Affiliate programs are excellent in a sense that they enable you to have the opportunity to make money even if your blog has a small audience. However, one bad side to affiliate programs is that there can be instances where you cannot make any money at all.
Newly created blogs feature affiliate ads most of the time compared to selling space directly to advertisers. Since selling ads is hard to do without much traffic, affiliate programs are perfect for new blogs. More so, they can be easily maintained and only take very little time.
Publishers use affiliate marketing to promote products on their websites in exchange for a commission. Influencers and bloggers frequently use this advertising strategy.
TechStyle Fashion Group, for example, which owns fashion blogs and retail brands JustFab and Fabletics, has its own affiliate network and pays publishers $2+ per new lead generated:
What is the Process of Affiliate Marketing?
Affiliate marketing can be done by publishers using a variety of ad formats such as sponsored blog posts, videos, and display ads.
The ad is usually accompanied by a link and possibly a promotional code, inviting readers to visit the brand's product.
If they click on the ad or purchase the product, the publisher receives a percentage of the sale.
Promoting and Premium Content
Bloggers who are service providers at the same time have an excellent opportunity to look for clients and increase their rates. Maintaining a blog that focuses on your area of expertise can help you easily become a recognized authority in your field. Additionally, it can aid potential clients to find you. You can also benefit from the increase in demand of your services and improved reputation that you build, which enable you to charge more for your services.
Aside from promoting your services, selling premium contents are also excellent ways to profit from a blog. Blogs are a massive source of information and remember that not everything has to be free. There are bloggers and business that attained success by selling some of their work. There are blogs that sell memberships on their Web sites. Although selling premium content is possible in any field, you must have the capability to give something to the reader that is worth paying for.
Content discovery networks
In the aforementioned study, paid distribution came in fifth place. If you want to give your clients assurance that their content will reach X number of people and earn Y clicks for Z dollars, a large scale content distribution platform like Taboola should be at the top of your paid list.Taboola is not the only content discovery platform, but it is trusted by thousands of brands because it reaches over one billion relevant users per month through a network of premium publishers.
- What we published this week, month, and fiscal year
- Highlights from a particular time period
- A collection of content on a single topic
The blog and website
Social networking sites
- Instead of placing those social chiclets above or below your content, provide a social share bar that is always visible.
- Use plugins like "Click to Tweet" to make it simple to share content highlights.
- Request that readers share your content. It is beneficial.
- Examine your analytics to determine which channels are directing traffic to the pages where your client's content resides, as well as which content types and topics are most effective.
- Use Buzzsumo to examine what is shared, where it is shared, and who is sharing it. (That is a very brief summary of Buzzsumo's benefits. The service is invaluable for agencies and brands looking to improve content creation and promotion.)